He tries to come up with something to "catch your eye or intrigue a possible audience member." He works so far ahead that often the script isn't finished yet and there have been no casting decisions yet. "Sometimes there's a theme that I see evolving that I think would be that I could express graphically." "I read it quickly first and try to get visual impressions, which is really what I'm reading it for," he says. To make his posters, Verlizzo starts with a script and dreams up an image that can be shrunk down to the size of a postage stamp newspaper ad or blown up to be on a billboard. I like graphic design.' I don't see why I have to tie myself down to any one particular look or style." "It's like, 'Well, I like all sorts of things. You don't have your own style,'" he says. "This was a criticism I always came up against at school 'You don't have a style. The latest set _ on top of a collection of his work, 'Fraver By Design: 5 Decades of Theatre Poster Art from Broadway, Off-Broadway and Beyond', show Verlizzo's range, which includes everything from woodcuts to elaborate typography to stylized illustration. And the thing I like most about it is it's the thing that stays behind when the show's no longer around," Verlizzo says. "It's definitely the first thing anybody sees about any show. Until word of mouth takes over, ad campaigns have to entice patrons to be willing to pay high ticket prices for something they may know little about. Posters play a key role in a show's life.
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